Wild poinsettias occur from Mexico to Guatemala, growing on mid-elevation, Pacific-facing slopes. One population in the Mexican state of Guerrero is much further inland, however, and is thought to be the ancestor of most cultivated populations. Wild poinsettia populations are highly fragmented, as their habitat is experiencing largely unregulated deforestation. They were cultivated by the Aztecs for use in traditional medicine. They became associated with the Christmas holiday and are popular seasonal decorations. Every year in the US, approximately 70 million poinsettias of many cultivated varieties are sold in a six-week period.