It is commercially cultivated for its fragrant leaves and flowers. It has two distinct morphological types, one in which the plants are short in stature and flowering sets in early, and the other in which plants are tall and flowering sets in later. It grows from seeds and cuttings and reaches maturity in four months. The plant is woody in the lower part of the stem, but with yearly branches. Seen mostly grown in Andhra Pradesh, Karnataka, Maharashtra and Tamil Nadu states in India. Artemisia pallens is a preferred food for the larvae of a number of butterfly species.